From a designers perspective it enforces them to keep the sites clean, visually appealing as well as giving them a sales letter type of look which can be very effective for successful ROI. From a business model perspective it is not something new but more something that was never taken to the limit. Websites / services that some of which make no money except for donations. They do not believe in putting up ads as it gives the user that is using the service mixed signals as to the actual intention of the site.




